The brainchild of four mates with a collective 50 years of alcohol industry experience, Beudi is an exclamation of appreciation for all things Australia — with a premium contemporary twist.

Milledge Studio was engaged to work with the founders and brand strategist Fredrik Henttonen to develop a visual identity that reflected the unique personalities of the team members and their mission to put Australian Agave on the map through their inspired use of native ingredients and flavours.

Utilising hand drawn illustrations and typography alongside a subtly muted primary colour palette referencing Agave’s traditional Mexican roots – the Beudi visual identity brings humour, warmth, personality and a certain irreverence to an alcohol segment often lacking in character.

Product Photography: Jessie Prince